a picture REALLY is worth about 1,000 words...

[2HousePlague]

much of my "SEOplay" has centered on google's treatment of image files, both on their own, and in conjunction with sites and pages. i'm drafting up a little dossier of sorts, to overview my findings.

hope to get it up tonight.

2HP
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[Tala]

[2HousePlague]

[Deej]

ooooooohhh.....more goodies....
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www.number1nastyphonesex.com

[2HousePlague]

[Guest]

uhhh...ok....i guess ill have to change records and get out a mass memo to my peeps.....

Jack says...

[2HousePlague]

[Tala]

[2HousePlague]

Well, let me share some theory first and then some practical learnings.

In computer science, an "object" is a thing that is defined almost entirely by context and by outside-to-inside indicators -- eg. anchor text, context of anchor, and anything at all about peer files in the same physical location, eg. meta-data in relational databases. "Identity is determined by the combination of "tags" present, and the potential object diversity is a direct function of the number of combinable tags. But the machine that gives out the tags doesn't have discernment (does not NEED any discernment) since all that needs to happen to keep the whole system humminmg is... nothing.

Some kinds of objects are grouped together into categories. For example, from OBJECTS >> IMAGES >> JPGs, and not much deeper than that. The object need simply to be "requested" in the right way in order to perform at nominal. So long as the client reports no "error", the object will be assumed to have performed as required by the requestor, and to have been whatever the spec indicates for the object type.

Cross-Compatibility and Inter-Exchangability between objects has been steadily increasing.

Things are wanting to work better together and to fit together in different ways. From the perspective of the spider: data volume is increasing exponentially, meta data types are increasing much faster than data types.

Let's freeze frame that right there, because that's an important point. I call it the Seinfeld Factor -- it means there's more and more content that's simply ABOUT content. This type of content is growing faster than any other type of content. The entire Web, for all the appearance of increasing number of publishers and increasing number of publications per publisher, is actually in an INDEXING mode. If all we are writing about is stuff that already exists, and nobody's really making anymore (in the old-fashioned sense), and -- AND the standards for defining "creations" and "inventions" are ALSO shifting, it means samplers are winning grammys like there was never any controversy. It also means that meta-data is the realm where the evolutions in processing efficiency and anaylisis are happening right now. Base data, Original Data, True Data -- whatever you want to call it -- is becoming unimportant FAST.


Image tips: Images are objects -- while the internal data may be as unique as a snowflake, if all you know is it's a GIF, that's all you know, and that's all you can know.

hyper-Hotlinking is a 3-way dance: 1-the image host, 2-the page host, 3-the link location. PR strength determines influence, but very slowly in the negative direction and very quickly in the positive direction, which is the reverse of what is customary with google. You will see that high PR sites can dramtically lift even images with names like DSC000345.jpg into high placements, especially if the anchor term to the image is one for which the page is trusted, more so, if the link location is also ranked for the term.


Here's an example:

purple

If I ranked high for purple or maybe if I was a "Trusted Color Authority" I could begin to tranform that image, thought its name contains both "orange and fruit". If there happened to be an index file in the folder with it, and that file supported the "purple" tag, all the faster and easier to transform. Whether the file name "tells a story" or not, the bot will "consult" with index.html or index.php it finds one in the folder -- it will LOOK though there are no links to it.

Here's another example:


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[Spider Ninja]