RSS Ad Performance METRICS

[2HousePlague]

RSS ads WORK

1. Standalone RSS ads are far more successful than inline ads.

A standalone RSS ad (the entire post is the advertisement) generates, on average, a 7.99% click-through rate - over nine times more clicks than an inline RSS ad (an advertisement within a publisher's post).

There's been some question on what these ads look like in the context of a feed, so have a look at the images below if you're looking for a graphical representation on what a Standalone ad looks like vs. an Inline, or 'embedded ad', please see these two examples.

Inline Ad Placement


Standalone Ad Placement





What is the 'optimal' ad insertion or ad display frequency. Optimal meaning, "what will get me the greatest click-through?"

Placing RSS ads in every other post yields the highest percentage of click throughs.
When ads are placed in every other feed post, users clicked on the ad 3.24% of the time. This is over three times more effective than placing an advertisement in every post in a feed, where the CTR is 1.04%. While this is impressive, it's also important to note that placing one ad to every six posts is also a highly effective ratio.



RSS ads are outperforming similar Web ads.

With traditional and rich-media online ads garnering CTR ranging from .20% to 1.17% CTR, according to a report by DoubleClick, standalone RSS ads, with an average CTR of 7.99%, are outperforming traditional online ads by a wide margin.


Source: PHEEDO
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